Being a Sai Ying Pun resident, my eyes lit up when I saw the partnership of Feather & Bone and Noc Coffee Co. opening up on Des Vouex Road West. With numerous other cafes around Hong Kong and Kowloon there was now a flagship store (a Roastery even) within walking distance, that morning fix was so close now!

With a very industrial looking interior and all sorts of possible coffee combinations on offer I was enthusiastic to try my first NOC SYP. With a choice between a dark fruity roast or medium chocolate tasting roast there’s something for everyone. The baristas are positioned out front with a ‘live’ bakery/kitchen in full view behind. They also roast their own beans on site and by the laboratory looking set up they have they seem to do all sorts more!

Going for the medium roast I was hit with a lovely thick top bottomed by a deep, intense flavour throughout. I can’t imagine what the dark roast tastes like and I don’t think my stomach would handle it! A solid flat white throughout which you could tell was made with effort and time as to not spoil the infusion. To accompany what is a high scoring cup are many breakfast items, bakery items, bircher muesli (recommended) and more lunch/dinner choices.


Where to find them:

Address: 321 Des Voeux Rd W, Sai Ying Pun
Twitter: @noccoffeeco

I visited on May 6th 2018.

  • 9.1/10
    Taste - 9.1/10
  • 9.2/10
    Size - 9.2/10
  • 9.8/10
    Location - 9.8/10
  • 8.4/10
    Cost - 8.4/10


A great addition to Sai Ying Pun and a guaranteed coffee and breakfast joint!

Bonus – 1 (the Museli has to get it!)
Deductions – 0